Identity & vision
Understand each brand, its choices and the intentions of its creators. Representing it begins with knowing what must be preserved along its journey.
Brazil · Importing & brand development
A new time.
Stories to explore.
Brands to discover.
Born from a passion for watches, we nurture brands with a distinct identity and build their journey in Brazil alongside those who share that passion.
Explore our commitment
BRANDS WITH IDENTITYPARTNERSHIPS WITH PURPOSECOMMUNITY & DISCOVERY
The perspective behind discovery
Behind every brand,
a way of seeing time.
Ideas, choices and people that turn precision into identity.
AV Watch Group
Great stories.
New brands.
AV Watch Group was born from the passion of founders who are watch enthusiasts themselves. We believe in a new era for watchmaking in Brazil, with greater knowledge, discovery and room for individual identities.
We see microbrands as an expression of this evolution. Our work brings together importing, brand development and resale, with respect for each brand’s history, craft and creative vision.
Our mission
Nurture brands.
Build relationships.
To nurture and promote partner brands in Brazil, developing their presence through education, close relationships and a commitment to their creators’ vision and to everyone who creates, chooses and lives watches.
Understand the origins. Give choices context. Build a presence that takes root.
Putting our commitment into practice
Presence & partnership
Develop a presence in Brazil through brand representation, importing and resale. Bring positioning, retail and e-commerce together in a long-term relationship.
Education & community
Give products and stories context, broaden knowledge and listen to enthusiasts. Value the first discovery as much as years of collecting experience.
Marketing & brand development
Sow identity.
Cultivate presence.
Entering a new market requires care in how a brand is introduced, understood and remembered. Our commitment is to develop its presence in Brazil while preserving its creators’ vision.
Our approach combines this care with collaboration with agencies specialising in branding and the Brazilian market. The goal is to express each brand’s essence through positioning, content and communication relevant to local audiences.
01 / ESSENCE
Preserve the origins.
Understand each brand’s identity and choices before shaping its local expression.
02 / CONTEXT
Create connections.
Connect stories and products with the references, language and interests of Brazilian audiences.
03 / CONSISTENCY
Cultivate trust.
Align content, education and campaigns consistently, respecting the time it takes to build a brand.
B2B2C · Importing · Retail · E-commerce
A digital flagship.
Each brand’s own identity.
A partner for market entry and development in Brazil.
Our business model combines purchasing and importing inventory for local resale with the development of independent watch brands in Brazil. Investment in stock goes hand in hand with a commitment to each brand’s growth.
Our B2B2C model connects the brand, AV Watch Group and the consumer: we purchase from brands and resell to Brazilian customers through a local operation dedicated to their identity.
Our model includes single-brand digital flagship stores: dedicated spaces bringing together content, customer service and e-commerce in an experience aligned with each brand’s creative vision.
Branding, communication and retail work together to introduce products, build trust and support each customer’s journey.
BRANDAV WATCH GROUPCONSUMER
From the first discovery to choosing a watch.Why Brazil
Brazil. Part of a
new frontier for watches.
A billion-dollar market and a culture of discovery opening paths for brands with identity. This is the connection we believe in.
The world’s fastest projected regional growth
The next frontier is closer.
Mordor Intelligence projects South America to be the fastest-growing region in the watch market through 2031. Brazil is among the countries leading this momentum.
We see a new frontier for independent brands in this outlook: a meeting between Brazil’s market potential and new ways of experiencing watches.
Source: Mordor Intelligence · Watch Market ↗. Total South American watch market, including digital watches.
SOUTH AMERICA · 2026–20317.45%
projected compound annual growth.
ESTIMATED REVENUE · 2024US$ 1.40 bn
Brazil’s watch market, according to Grand View Research.
PROJECTED REVENUE · 2033US$ 1.85 bn
Projected expansion of the Brazilian market over the study period.
ANNUAL GROWTH · 2025–20333.2%
Projected compound annual growth rate for Brazil.
Source: Grand View Research · Brazil Watches Market ↗. Rounded revenue figures in US dollars. Total watch market, including analogue and digital watches; figures do not represent unit sales.
We want to do more than follow a market. We want to help it evolve.
AV Watch Group connects this opportunity with the vision of microbrands: a local presence, brand development and a retail experience built around the customer.Our community
Every watch,
an identity.
Every enthusiast,
a journey.
A relationship with a watch may begin with its design, its mechanics or a story. Over time, it reveals preferences and becomes part of a personal identity.
We want to be part of that conversation: sharing discoveries, bringing people together and contributing to a community where different perspectives have a place.
Let’s build this connectionNew connections
The next chapter
begins with
an encounter.
For creators who seek a partner dedicated to their vision, and for those who believe in the development of independent watchmaking in Brazil.
A business that keeps evolving.We are building AV Watch Group with a long-term perspective, open to new connections, shared ideas and opportunities that make sense for each brand’s journey.
Get in touch ↗contact@avwatchgroup.com.brPrivacy policy